Trying New Ways to Promote Duck in Debt 🦆🎥

Lately, I’ve been thinking a lot about how to promote my game Duck in Debt… and honestly, I’ve reached a point where I don’t really know what else to do.

The game is what it is. I’ve already improved it, added content, fixed bugs, and shared it in different ways. But at some point, you realize that you can’t just keep saying “play my game” over and over again.

So I decided to use mainly the meme strategy.

Instead of directly promoting the game all the time, I’m starting to focus on creating memes and entertaining content. The idea is to reach a wider audience first, make people enjoy the content, and then naturally introduce Duck in Debt through it.

It’s a different approach: less direct, but potentially more effective.

At the same time, I also started working on a new game project, not only because I enjoy creating, but also to expand the Akapaaka portfolio. I believe that having more projects will help me grow, both as a developer and in terms of visibility.

In the end, it’s all part of the same journey:

creating, experimenting, failing, improving and trying again.

Let’s see where this goes.

— Yuri Masuda Zoncada

Creator of Duck in Debt

Founder of Akapaaka

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